---
title: "Introducing Smarter Redirects | Netlify"
description: "Realize the speed, agility and performance of a scalable, composable web architecture with Netlify. Explore the composable web platform now!"
source: "https://www.netlify.com/blog/2015/10/26/introducing-smarter-redirects/"
last_updated: "2026-08-05T06:02:59.000Z"
---
We just made Netlify’s redirect engine smarter.

Now redirect rules that would lead to a chain of subsequent redirects will always be flattened into one efficient redirect rule.

Before if you had a site on [www.example.com](http://www.example.com) with a redirect from /blog to /news, with https enabled, then going to [http://example.com/blog](http://example.com/blog) would trigger a chain of redirects:

[http://example.com/blog](http://example.com/blog) → [https://example.com/blog](https://example.com/blog) → [https://www.example.com/blog](https://www.example.com/blog) → [https://www.example.com/news](https://www.example.com/news)

Now our redirect engine is smart enough to detect that chain and redirect straight from [http://example.com/blog](http://example.com/blog) to [https://www.example.com/news](https://www.example.com/news)

All this happens straight on our CDN nodes, so the extra roundtrip time when people get redirected is as low as possible.

* * *

_This post has been featured on **[Netlify Milestones on the road to 1 Million Devs](https://www.netlify.com/blog/2020/08/03/netlify-milestones-on-the-road-to-1-million-devs/#netlify-launches-smarter-redirects)**_:

[![Netlify 1 Million Devs article feature](/v3/img/blog/featured-on-1-million-devs-banner.png)](https://www.netlify.com/blog/2020/08/03/netlify-milestones-on-the-road-to-1-million-devs/#netlify-launches-smarter-redirects)

### Share

-   [X (fka Twitter)](https://twitter.com/intent/tweet?text=Introducing Smarter Redirects&url=https://www.netlify.com/blog/2015/10/26/introducing-smarter-redirects//)
-   [LinkedIn](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.netlify.com%2Fblog%2F2015%2F10%2F26%2Fintroducing-smarter-redirects%2F%2F)
-   [Facebook](https://www.facebook.com/sharer.php?u=https://www.netlify.com/blog/2015/10/26/introducing-smarter-redirects//)
-   [Bluesky](https://bsky.app/intent/compose?text=Introducing Smarter Redirects+https://www.netlify.com/blog/2015/10/26/introducing-smarter-redirects//)

* * *

### Tags

-   [Netlify](/blog/tags/netlify/)
-   [News](/blog/tags/news/)
-   [Features](/blog/tags/features/)

## Keep reading

![](/images/blog-fallback-thumbnail.svg)

News & Announcements August 3, 2020

[

### Netlify Milestones on the road to 1 Million Devs

](/blog/2020/08/03/netlify-milestones-on-the-road-to-1-million-devs)

-   ![Profile picture of Scott Mathson](/_astro/ff50e3d67a0f986ff642fc8ce6e492bc7ed05525-80x80_Z1UEirk.webp)
    
    Scott Mathson
    

![](/_astro/19ef665d69b3b077bd19c76d9dfcda7749cad7af-1600x900_Z5yehl.webp)

News & Announcements July 28, 2026

[

### New Netlify projects are now private by default

](/blog/new-netlify-projects-are-now-private-by-default)

-   ![Profile picture of Taylor Barnett-Torabi](/_astro/cf4624da8c1286738397b6fecb53bad504df140b-400x400_ZsvK0s.webp)
    
    Taylor Barnett-Torabi
    

## Recent posts

Opinions & Insights July 28, 2026

[

### Open Weights and the 2nd World

](/blog/open-weights-and-the-2nd-world)

-   ![Profile picture of Mathias Biilmann](/_astro/f193d4707a6391d843d5aaa73338b5a5971ec5cc-960x960_1Yylqm.webp)
    
    Mathias Biilmann
    

Tools & Services July 28, 2026

[

### MCP goes stateless and extensible

](/blog/mcp-goes-stateless-and-extensible)

-   ![Profile picture of Sean Roberts](/_astro/bbf2243f8171dbddd80ab2103622106cef84d125-512x512_Z1d2LKE.webp)
    
    Sean Roberts
    

News & Announcements July 28, 2026

[

### New Netlify projects are now private by default

](/blog/new-netlify-projects-are-now-private-by-default)

-   ![Profile picture of Taylor Barnett-Torabi](/_astro/cf4624da8c1286738397b6fecb53bad504df140b-400x400_ZsvK0s.webp)
    
    Taylor Barnett-Torabi
    

![](/_astro/3f255b372fa958df35802666ee33b4609b2d71bd-1200x1586_1VtE2D.webp)

### How do the best dev and marketing teams work together?

[Access the report](https://www.netlify.com/reports/2024-leadership-trend-report/access/)